In the past, if a business wanted to spread the word about what it offered, the go-to marketing methods were newspapers, radio and eventually television. While these forms of marketing are still used today, the times are changing. As such, a new beast has emerged that many business owners find much more effective and affordable than traditional marketing efforts – internet marketing.
While most people are at least familiar with what this term means, they may still not fully understand what it involves. Learn more here.
Search Engine Optimization
A large part of marketing online is optimizing a website for search engines. When this is done, a website will rank better in search engines, which makes it more visible to searchers. Some types of SEO include the use of keywords, backlinking, local citations and more.
Social Media Management
Another part of modern online marketing is managing a business’s social media accounts. Society as a whole is social. This is evident by the many social networks in existence. Businesses can harness the power of being social by engaging with customers and fans on a more personal level.
Paid Online Advertising
Just like a business would put an ad on television or in the newspaper, they can create the same type of advertisement and have it published online. These ads can be used on social media, or businesses can invest in retargeting, which reminds consumers of products they have looked at in the past while they are surfing around. Another popular form of paid advertising is pay-per-click which is a way to have a website rank at the top of Google right away because the business is willing to pay for that spot.
Marketing in today’s world is a challenging endeavor. It takes knowledge, skill and a thorough understanding of the online landscape. For many business owners, allowing a third party service provider to take this over is the best course of action. The service will evaluate the business, the competition, and the marketing budget to develop a customized plan that helps the business owner achieve the desired results. In most cases, marketing online is much more affordable than more traditional forms of marketing and advertising.